For the app i definitely want a “map” feature and also some sort of story telling feature, where you can add some sort of writing over the top of images. Mainly because i think it would look well edited together.

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I want to edit the images in the app and make them look very abstract so I’ve just researched a few images which i liked the editing:

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Instead of promoting a ready made app I’m going to make up one of my own from my own experiences. Last year i lived in Germany and while i was there i travelled around 10 other countries. Along the way i made some really close friends, seen some amazing places and took loads of photos, i also collected all my souvenirs along the way such as tickets, maps and postcards i also collected shot glasses in most of the big cities i visited! So using my photos i am going to create an app which has a “friends” list, map of where you have been, and photo editing/story telling list. All in a “scrapbook” type style so its really telling the story of the past year. Maybe have a breakdown of the months with all the pictures in it.

Type elements

Now i need to finalise my design and decide on a slogan/ saying for my product.

I’m really having a mental block at the minute and can’t come up with any slogans, the main one that keeps coming back is “Get high on life” other ones which i have been thinking about are “Regrets, don’t start” or “Are you doing what you truly want to do?”

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After seeing the images below I’m thinking could i change the type into something related to the drug?Screen Shot 2014-11-30 at 13.14.07 Screen Shot 2014-11-30 at 13.13.59 Screen Shot 2014-11-30 at 13.13.52

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I really like the type below, I love the mixture of fonts that there is.

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Wearable products

So after researching a bit i thought the outcomes i was coming up with would all look good as wearable products. I also came to this conclusion because i feel that in a university setting students don’t read posters or leaflets so something different needs done.

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After more research i asked myself would a t-shirt work? The answer i came up with was no. They would cost too much to print and distribute for free and students wouldn’t want to pay for them. Plus everyones body is different so they probably wouldn’t look flattering and therefore wouldn’t be worn and then everyones style is different as well so people may not like it.

So then i thought “What would benefit students??” .. Reusable bags! With the current bag levy broke students don’t want to have to pay for bags every time they go for their weekly shop, so i feel a small reusable bag such as a tote bag or small fold up bag would be perfect. The bag could also be used for carrying books etc. around university, therefore other students would see the bags. They could be given out at the freshers fair or other events on campus and also available at the student shop on campus.

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I like the idea of the tiny bags, they could be given out with sweets or usbs in them but i can’t think of a reason for students to reuse them.

Another possible idea is tea towels, which could again be given out at freshers or delivered around student housing.

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I love the simple packaging of the above image. I think for my final product i want to create nice packaging with some further advice and contact information on it.

More Ideas

Another idea I’ve had is to create vectors of imagery related to the drugs Then have the name of it in the foreground. I think this would look well but there is no warning or message behind it which it would really need.

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The images above and below were inspiration for this idea. I like the idea of creating something hand drawn with different textures.

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The above image is another example of using the image in the background and putting the drug name to the front. I Like that the type is in the same shape as the face on the opposite side. This could also be presented as the persons internal feelings and the effects it has on them. But then i don’t want to have a public face to the campaign because it will show a specific person being effected and people may not relate to this.

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I really like the above image and feel like it could be used to show the effects drugs can have on people, being broken, how they feel internally and how their lives can be if drug use continues long term. Again i like this because of the mixed media

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I like the shapes in this but feel that it may be too straight forward when describing drugs.

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Leading on from the last image could i create something which shows the persons internal organs/feelings then they could wear it as a t- shirt?



Old Cigarette Ads

This year celebrated the 50th anniversary of the first Surgeon General’s Report on Smoking and Health which connected smoking with lung cancer and heart disease. As you can see below the tone of the ad campaign was totally different. they actually encouraged smoking. Then this moved on to stoping smoking and now cigarettes are not allowed to be advertised at all! We’ve came a long way.Screen Shot 2014-11-29 at 22.03.02 Screen Shot 2014-11-29 at 22.14.41Screen Shot 2014-11-29 at 22.14.58 Screen Shot 2014-11-29 at 22.15.05http://www.npr.org/blogs/health/2014/01/07/260438987/50-years-after-landmark-warning-8-million-fewer-smoking-deaths