The Brief

After todays class i think i would prefer to do the Drugs and Alcohol awareness project. Mainly because i would like to create a campaign for my portfolio, using graphic design.

Ryan from Divert, which is a community organisation, spoke today about where he works and what they wanted. They have noticed that there is a huge gap with campaigns aimed at students – who are actually most vulnerable to drugs and alcohol. They want a campaign by students for students. The organisation usually works towards prevention .

The campaign needs

A draw factor – it needs to make the viewer think

It needs to be simplistic/ to the point

The best result may come by focusing on one particular drug – for example a current drug

NEEDS TO BE SOMETHING DIFFERENCE

There are two ways which you could approach this:

1 serious

2 lighthearted with a message behind it

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Posted in PPD

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