Sketchs

Below are a few sketches for the products i want to create. I want to incorporate a triangle shape to symbolise your mood going up and down when you have alcohol in your system.IMG_4649 IMG_4650 IMG_4651 IMG_4653 IMG_4654 IMG_4655 IMG_4656

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Sound

I have been looking on Audionetwork for some music for this project, the main contenders were below, i was looking for something thats very strong and epic yet relaxing
winners – gareth johnston
make a change – adam drake
In mid air – patrick hawks
Then i came across the below song and fell in love with it, i think it fits perfectly with my film.
**colourful kites in the sky – john 00 fleming

Phamphlet lnspiration

Because i am going to include a pamphlet in my final product i have researched some possible ways to display this. Im not going to have a lot of information probably around an A5 page worth of text and then the campaign slogan. I began by looking at booklets but then realised that there would not be enough information to fill one so then i started looking at folded leaflets and came across a few different ways to fold them. I then started looking at different shaped leaflets because i will be using a triangle design on my bag i thought it would work well if the leaflet would incorporate triangles aswell.

Screen Shot 2015-01-12 at 19.25.45 Screen Shot 2015-01-12 at 19.25.16 Screen Shot 2015-01-12 at 19.19.50 Screen Shot 2015-01-12 at 19.20.01 Screen Shot 2015-01-12 at 19.19.15 Screen Shot 2015-01-12 at 19.19.06 Screen Shot 2015-01-12 at 19.19.43 Screen Shot 2015-01-12 at 19.18.53 Screen Shot 2015-01-12 at 19.18.40

Slogans

Ive been having problems coming up with a slogan that doesn’t promote alcohol positively but does promote sensible enjoyment/ moderation and understands that you will drink too much and it can help you through it with the hangover list. I also didn’t want it to be really condescending. Or insinuate something else (e.g. living with the consequences- could mean other things witch are personal to other people) While researching there was really nothing that jumped out but below are some of the ideas that i came up with while searching:
When you want to say no but you can’t
Why would you?
seemed like such a good idea at the time
everything in moderation
saying no means you know your limits
Accept responsibility for your actions. be accountable for your results. Take ownership of your mistakes.
blame it on the alcohol
heres to hoping, heres to coping
for tomorrows hangover
there is a solution
You are free to choose, but you are not free from the consequence of your choice
Totes getting wasted
Im never drinking again… Until next time
Just in case, hangover shopping list
Last night was fun!.. This morning not so much – your shopping list to survive
 
“I am never drinking again” usually means “Until my hangover goes away” – Your shopping list to survive. and have a happy body.
  • Just “Never again”?
Front – Im never drinking alcohol again*
(*until my hangover goes away)
Back – Your shopping list to survive
From the distance people see the first line
 

Story boards

here is my very technical written storyboard with links added

side bar in and out

might be similar?
final secondary screens from the side bar???
Really nice to use
use colour scheme from app in background throughout changing
Use – modern sans  like the app
music – colourful kites in the sky
Use this for type?
write about:
features
What the app aims to do.
Who its aimed at?
STORYBOARD
fade in
Steps 4 health logo.
changing colours for a while
split and slide transition
Iphone –
first pages with click button.
slide in navigation
scroll up and down. – use an arrow at the side
split slide transition
do page shuffle tutorial to show all pages in the side bar
text animation effects through out. – use same font for it