Logo evolution

Last year a new logo for eurovision was released. They decided because it was the 60th event they wanted to celebrate this somehow and decided that they should recreate the logo as it had been used for 11 editions already and was slightly dated. After a pitch amongst several agencies across Europe, the logo revision was eventually conducted by lead designer Cornelis Jacobs and his team of the Amsterdam-based Cityzen Agency. It was created last summer and implemented online and on tv and will be properly rolled out in the lead up to the 2015 contest

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Sietse Bakker, Event Supervisor of the contest on behalf of the EBU, has coordinated the revamp process and explains what happened behind the scenes over the past months.

When we started this process, we conducted extensive research into the current logo, to highlight its strengths and weaknesses. It was clear to us at a very early stage that this was going to be an evolution, not a revolution, representing the evolution the contest has seen over the past decade. The heart, the combination between the friendly handwritten ‘Eurovision’ word mark and a more contemporary sub-title – they had to stay. They reflect the ‘modern classic’ the Eurovision Song Contest essentially is. Also, the logo had some challenges; it’s grungy edges, odd details and loss of detail when shown in small dimensions, particularly the city and year designation.

Every character of the handwritten word mark was carefully crafted from scratch. The more smooth lines make this logo much more pleasant to look at on HD television, but also in print. For the underscores we chose the Gotham font, which has a strong, timeless look and provides a subtle reference to the EBU’s corporate identity. The heart, as symbol of bringing people together, was given particular attention. By popping out the right side of the heart, it leaves a stronger impression, also as iconic stand-alone element.

Some feedback from the public, seems to be really mixed opinions about it:Screen Shot 2015-03-20 at 18.36.53

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Info found here

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