What is a logo?

Definition: A logo identifies a business in its simplest form via the mark or icon


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The first three Starbucks logos were created by the same man. The main reasons behind redesigning was to update and censor the logo. The last redesign just shows how identifiable the logo is because they have totally abandoned typography and changed the colour to the trade mark green


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The Nike logo was designed by a woman who only got paid 35 dollars. The swoosh was created because it implied movement and speed. The logo was chosen by the cofounder who said “I don’t love it, but it’ll grow on me” Nike have also recently removed all of the type from the logo and only have the symbol left.

Coca Cola

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Focuses on Typography rather than the symbol and from 1887 it has not changed much apart from the colour and some minor adjustments


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One of the world’s most valuable brands along with Coca cola. The first logo was inspired by Newton’s discovery of gravity. The coloured apple was supposed to represent the colours that computers could reproduce. The bite was introduced so it wasn’t mistaken as a cherry. And again the logo has removed all typography because the symbol is iconic enough. Using only an image helps to save money for a company such as apple because they save having to re-print everything in different languages, everyone understands the symbol.


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