Evaluation

Just a quick evaluation. The products i used for my project, like the textured brown paper and the cotton tote bag were all to signify natural ingredients, much like the list of ingredients on the bag and in the leaflet, i wanted the viewer to understand that these ingredients were good for you, and i thought this would subconsciously convey that it is healthy.
I used a blue colour scheme for this which also represents health and wellbeing, and is why it is used in hospitals, i thought it would work well because people want to get well when they have a hangover.
The font i used worked really well, it looked god both when it was large on the bag and also small on the leaflet. talking about the leaflet i wanted to use folding techniques to convey that what was inside was special and only the user could see these hidden secret ingredients.
Also i wanted to use triangles  because it represented the ups and downs of drinking. It also looks very chaotic, just like a persons head while hungover.
Im really happy with how the project went and how my design looked. I feel that it worked really well on all the products.

Leaflet development

These are just a few screen grabs of my progression in photoshop, and some of the elements that i used for the leaflet, as i had sketched up and tested sizes previously i knew what needed to be done, the only problem was the amount of information that i had and that it is quite a small space. But i feel that i was able to adjust the text that it suited. Again i used the same colour, font and shapes as the logo because it will all be given to the user together, although the leaflet could also be handed out separately.

I wanted to have an opening leaflet because it nearly signifies hiding, and because the leaflet is telling the user about “secret” ingredients for their hangover i thought it would work in.Screen Shot 2015-01-13 at 22.13.31 Screen Shot 2015-01-13 at 17.46.53 Pamhplet2 Pamhplet Pamhplet3 half triangle 1 - square traingles square slogan half triangle 2 - square traingles square traingles Pamhplet32

Leaflet prototypes

Below are a few photos of prototypes for the leaflet, i was having problems with the folding and making sure they all lined up, also size seemed to be a bit of an issue aswell.IMG_4694 IMG_4693

Getting the printer to do double sided was a bit of a pain. i need to remember to flip one of the pages and then they will both be the same size.IMG_4692 IMG_4691 IMG_4688

As you can see the folds just didn’t match upIMG_4689 IMG_4690Im happy with how it looks so now I’m going to print it on brown card giving it a very natural feel.

 

Printing onto the tote bag

For my project the final outcome is a hangover kit, this is the finished bag for it. I got some t-shirt transfer paper and some cotton tote bags, i printed my final design and a shopping list on two separate A4 pagesIMG_4657

For the first attempt of the print i was impressed with how it looked on the bag, but needed to improve the design, i needed to change the block colour to an outline because it didn’t fully print to the bag and i also needed to enlarge the small writing a bit.  IMG_4662

I also needed to make sure it was centred for the one below i put the point in the centre of the handles but when its printed it looks like its crooked.IMG_4661 IMG_4660

Below shows how the paper looks before its printed, as you can see it has to be flipped over in order to print properly. The above is the back of the paper which you can easily iron on.IMG_4659

After changing the design i reprinted it, my idea had been to include more triangles on the bag to fill the empty space, so i printed another page of triangles that were the same size. these had to be cut out individually and i had to be careful to place them straight and the correct distance apart.IMG_4668

Because the triangles were smaller they needed less time under the iron, but i kept the same length of time. This resulted in it burning! (oops) So after this I’ve decided not to use the individual triangles on the bag print.IMG_4669

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Below is the shopping list which is going on the back of the bag, this caused a lot less problems than the front as it was just text.

IMG_4670 IMG_4665

I was so happy with how the above image turned out, all the edges are really clean cut and looks really well… except for the fact that its upside down. So annoyed with myself!IMG_4666

Belo is the final printed version, this is really bad quality so better quality photos to follow.IMG_4667

Photoshop progression

In the sketches i had drawn up i had figured out how i wanted it to look so in photoshop i just needed to get the text to look right.as you can see i tried various ways to display it, in the end i kept it equally spread out with the top two words and the bottom two word centred to the triangle.

Screen Shot 2015-01-12 at 22.02.52 Screen Shot 2015-01-12 at 22.01.44 Screen Shot 2015-01-12 at 22.01.26 Screen Shot 2015-01-12 at 22.09.07 Screen Shot 2015-01-12 at 22.04.04 Screen Shot 2015-01-12 at 22.03.24 Screen Shot 2015-01-12 at 22.12.21

I then added in the additional triangles which would hold the smaller text. Im happy with how it turned out and it really looks like ho i had envisioned it. It really helped that i had the colour scheme and font selected before i began and also having the sketches for the layout.Screen Shot 2015-01-12 at 23.14.06 Screen Shot 2015-01-12 at 23.14.07 Screen Shot 2015-01-12 at 23.12.24 Screen Shot 2015-01-12 at 23.01.23 Screen Shot 2015-01-12 at 23.05.34 Screen Shot 2015-01-12 at 23.04.15 Screen Shot 2015-01-12 at 23.03.13 Screen Shot 2015-01-12 at 22.18.16 Screen Shot 2015-01-12 at 22.19.21

Screen Shot 2015-01-12 at 22.27.02

Final Information for my leaflet

Pamphlet info:
Lemon/Lime – High in vitamin C which increases the breakdown of alcohol
Ginger – Combats nausea
Banana, Kiwi and Spinach –  Filled with potassium which is an electrolyte that gets depleted when drinking
Tomatoes: Contain fructose and vitamin C to give the liver a boost It also contains lycopene, an antioxidant that reduces inflammation in the body
Eggs – Full of amino acids like taurine (boosts liver function) and cysteine (helps the headache)
Bacon – Contains protein which breaks down into amino acids. b vitamins
Toast/Crackers – Contains bland carbohydrates which helps raise blood sugar but don’t upset the stomach
Cheese – Contains fat and protein
Porridge –  Contains vitamin B, calcium, magnesium and iron these help to neutralises acids, and raises blood sugar
Coconut water – Contains five of the electrolytes found in human blood – most sports drinks only contain two
Coffee – Stimulant for fatigue BUT its a diarrhetic so lots of water before and after
Ginger tea  – Reduce nasea and motion sickness
Peppermint tea – Eases stomach pain and decreases nausea
Cranberry juice – Flushes kidneys
Oxygen – Increases the rate that alcohol toxins are broken down
Exercise – Releases endorphins
Lie to yourself – Pretend you got more sleep than you did and you will feel better
Sleep – If you have the time
Alcohol Information
In alcohol advertisements viewers normally see people having a good time with no worries, in reality many people die from alcohol related incidents. People look at those advertisements and subconsciously think drinking alcohol will have an amazing effect on their life. In reality, drinking is dangerous because it can easily be abused and can be very harmful
Divert
If you feel you or a friend are at risk of developing alcohol or drug related problems please feel free to get in contact with Divert:
Phone: 02871269327/ 02871273972
Email: divert@dovehousecommunitytrust.com
Recipe 
Baked Eggs
Ingredients
1 egg
Tin of Tomatoes
2 Slices of Bacon
25g Spinach
25g Cheese
1 slice Bread
 
Method
  1. Heat oven to 200C/180C fan/gas 6. Put the spinach into a colander, then pour over a kettle of boiling water to wilt the leaves. Squeeze out excess water and put into an ovenproof dish.
  2. Add tomatoes to the dish with the spinach. Make a small well in the centre and crack in an egg. Bake for 12-15 mins or more depending on how you like your eggs.
  3. Fry bacon, cut into small pieces. Grate cheese. Sprinkle both on top of the dish and return to the oven until the cheese has melted.
  4. Enjoy with toast, if you like.